LG is a very well-known brand all over the world; on the other side in UAE it has the royal preference when it comes to home appliances. The demand of LG products in UAE has continued to grow for some of the following reasons that can be seen to appeal to the customer in this active region.

1. Technological Innovation
The UAE is one of those countries where the term ‘technology’ almost goes hand in hand with ‘modern life’. Of course, LG has never let itself be lack in such products much as it suits this trend. From smart fridges to AI washing machines, it fits the latest of them in its bodies. This brand saga of being the market leaders in home automation and offering the best energy solutions makes the connect with the tech-savvy consumers of the UAE and makes LG the favored option.

LG’s vast product range

2. High Quality and Reliability
A perception of quality is perhaps one of the most critical factors within the minds of the consumers, especially when making a purchase of home appliances; LG has very positively influenced the brand image of its durable and quality products hence the popularity of the products in the market. In consumers’ of the UAE, long-term relationships in home appliances are sought after; therefore, with its high build and top quality performance, LG stands out. Whether it is the refrigerator during summer or the washing machine washing numerous clothes in the households, LG appliances are built to address the conditions of the environment in the UAE.

3. Energy Efficiency
Because of this awareness of sustainability, and energy the customers in UAE are in search of the most efficient appliances. The energy savers are some of LG products that can be suitable in decreasing the usage of the electrical power thus making the vision of UAE of having a green future possible. The brand is also concerned with use of environmentally friendly technologies such as in inverter compressors and smart energy saving, customers with conscience of the environmental impacts of products they purchase are attracted to the brand.

4. Comprehensive After-Sales Service
What might come as a shock is that LG is understood to deliver good quality products and it is understood to have almost impeccable customer services in UAE. It has many service centers and it responds rather elegant to a customers requests. This passion for service and satisfaction takes LG to another level in as far as market brand and popularity is concerned.

5. Wide Range of Products
LG has so many products they typically need to have a range to cover as many people as possible. Different customer segments exist in the UAE from kitchen appliances to in home entertainment. Because of this kind of claim on its brand’s potentiality, LG has been hierarchically present in the markets in which it plays or competes: the ability of LG as the brand that supplies solutions that are trendy and useful in every zone of the house.

Conclusion:
In this case, LG has managed to create market porosity of the UAE market by providing technology, quality, energy efficiency and good service delivery on the appliances it sells. Here the brand has adjusted to this mean of the UAE market and has also followed through its propositions to those consumers interested in acquiring home appliances of greater quality.